I'm a senior product designer at ablefy in Berlin, a creator-commerce platform — sole designer for the two teams that own payments and compliance, owning customer research end to end. I started in product, as a product manager at Tencent on 100M-user products, then left Big Tech to be the founding product lead on a dive-trip booking app, shipping v1 with one engineer. Design came next, full-time in EdTech.
I take new products from zero to launch. At ablefy I brought the sales product, community product and affiliate marketplace from first problem to shipped release, and I have worked with almost every team there.
I believe design judgment sharpens when you build the thing yourself. Working in code helps me test decisions early and hand engineers something runnable. I build working prototypes against the production design system, so teams can test real flows before committing engineering time. My research claims carry counts and denominators, and my AI work ships behind evals. Most recently that meant building an AI customer-insights platform solo — seven feedback channels, an LLM pipeline, a Slack agent — by directing AI coding agents as the engineering team I didn't have.
Leading, alongside the IC work
- Managed a user researcher and a UX writer
- Mentored the designer who took over my sales product line
- Wrote and ran the workshop that gets non-engineers shipping reviewed front-end changes with AI — re-run by a colleague after me
- Started the cross-team design review at Alef; it outlived the project
